Let's fix your business's #1 Profit Leak
Offer Economics and Customer Acquisition Cost Profit Leak
Watch the video below to understand what is causing this profit leak and learn the first steps to take to fix it.
In this video, Keenan walks through:
- Why your customer acquisition cost is one of the most important numbers in your business and what happens to your growth when your offer doesn't cover it fast enough
- How Keenan's portfolio company pays roughly $220 to acquire a customer that generates $1,800 and why that single ratio is what lets him scale without debt or loans
- The fitness coach charging $99/month who needed 4+ months per client just to break even on her acquisition cost... and the offer restructure that fixed it
- Why a broken offer isn't just a pricing problem, it's what's causing your leads to feel too expensive, your margins to feel too thin, and your growth to feel impossible
