Who's behind 2X Profit
I’ve been operating and fixing service businesses for 13+ years. Now I help owners turn "busy" businesses into profitable ones.
I’m Keenan, CEO of 2X Profit. For the last 13+ years I’ve been in the trenches running and scaling local service businesses. Setting prices, fixing broken models, and turning messy operations into businesses that actually throw off cash.
I’m not an “ads guy” or a generic consultant. I’m an operator who lives in the P&L. When you book a 2X Profit Audit, you’re not getting theory, you’re getting a working session with someone who’s already grown revenue and expanded margins at the same time.
A few recent 2X Profit wins
- In one 1:1 2X Profit Audit, we identified a single low‑hanging lever that can conservatively add $250,000 in profit with about 8 hours of focused work from the owner. One change. Quarter‑million dollar upside.
- Another 1:1 audit uncovered at least $500,000 in additional profit per year by raising prices on their core offering by 25%, removing a bottleneck they’d accidentally created, adjusting their billing cycle, and showing them they did not need to invest $2M in a new facility to keep growing.
- For a client losing $20,000 per month, a 1:1 audit showed that under their current model they literally could not break even. They had misidentified their best customer avatar, which destroyed margins and marketing performance. We restructured their offer around the right avatar so growth could actually become profitable.
- In one of my portfolio companies, we scaled from $0 to $437,633.78/month in revenue, fully bootstrapped. From December 2024 to December 2025, profit went from $8,610.54 (7.5% net margin) to $89,293.81 + salary (29.36% net) with headcount only going from 4 to 6 employees. That was a 10X increase in profit in 12 months, and I still took about three weeks off that month.
I use the same lens on every 1:1 2X Profit Audit and 2X Profit Room: clear numbers, simple levers, no fluff. If I can’t show you a believable path to at least 2x your profit, I’ll tell you straight. My job isn’t to pump you up, it’s to make your profit math work in real life.
